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Project description
  • PublishedJan 2021
  • ProjectNI International Experience Centre
  • CategoryExperiential Design
  • ServiceDesign & Fit-Out

NI International Experience Centre

Khalq has successfully transformed luxury tile and sanitaryware retail into a fully experiential journey shifting from simple product display to immersive lifestyle storytelling. Through curated living environments, refined sensory touchpoints, dynamic lighting, and elevated ambience, we help clients clearly visualize how materials will enhance their homes. Our strategic showroom flow from impactful arrival zones to lifestyle pods, a detailed material library, and private consultation lounges creates an intuitive, confidence-building decision process. Supported by digital tools like AR/VR visualization and interactive selection systems, Khalq's approach consistently influences purchasing behavior, increases conversions, and positions the brand as a destination for sophisticated, design-driven living.

NI International Experience Centre Experiential Design
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